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venture

Welbot

MAKE THE WORLD HEALTHIER AND HAPPIER ONE DESK AT A TIME

00.
INCUBATED THE FOUNDER AND HIS VISION IN STUDIO SOMETHING
01.
HELPED DEFINE THE VISION, PROPOSITION AND MISSION DESIGNED EARLY PROTOTYPES AND BRAND
02.
BOUGHT EARLY INVESTMENT IN THE COMPANY AND FUNDED IT’S INITIAL START UP PERIOD
03.
NOW HOUSED IN IT’S OWN OFFICE IN STUDIO SOMETHING ‘SOMEWHERE’ BUILDING IN EDINBURGH

Staring at computer screen? Is your posture bad right now? Are you a bit stressed? Have you had a bit too much coffee and not enough water? If you answered no to all of this you are a psychopath that is far too healthy. If you answered yes to them then you are most likely in the majority. Most office based workers are stressed, dehydrated, stiff and slowly damaging their back.

That is where Welbot comes in.

WELBOT

Welbot is a personal health at work and productivity platform that helps you stay physically and mentally well in the workplace by learning and adapting to actions that you take. Our wellness management software is designed for both individual and company use so it doesn’t matter if you work from home or you have 1,000,000 employees worldwide. Welbot is designed with the most important person in mind – you.

Welbot is going to be your personal wellness motivator, something that lives on your computer and in your smartphone that lives and breathes through your choices to help motivate you into feeling healthier, in a way that you best react to. Welbot will learn from your actions to continually modify and mould the frequency, content and tone of your very own programme and wellness journey to best motivate you to feel the best you can.

WHY YOU LOT?

A smarter person than us who ended up ‘designing’ the phone you are on right now once said ‘it’s easy to join the dots backwards’ and that’s something we’ve noticed recently.
We’d been working on projects about positivity, encouragement, motivation, mental and physical health.

What if we could help build something that could make people feel better? What if we could encourage positive behaviour change? What if we could create something that personally encouraged any person to form tiny simple habits that would compound over time to be life-changing? What if we could create something that could make each of us feel better in our body and in our brains at work? What if we could create something that at least tried to do these things? What if we just kept asking ‘what if?’ until the end of time?

BUT WHAT ABOUT STUDIO SOMETHING?

What has it got to do with us? Well, when we first started the company we intended for it to be a place that people could learn, excel and hopefully go off and start their own things from. We could help them gain the experience and confidence and hopefully in time we could build a company that when someone who worked with us wanted to go off and do their own thing we would be in a position to offer them material support.

This situation presented itself when Sam Deere a developer came to work with us, he asked for some space to work alongside us, he would do some dev work for us and we would help him incubate an idea that he had. He wanted to find a cure for back pain in office workers and make the act of working and sitting around all day less of a strain on the body. We didn’t disagree.

ALL GOOD THINGS START IN WHATSAPP

Like ill-advised, impromptu night outs it all started in a Whatsapp group. Sam, while working in the studio, had a working hypothesis that if there was a smart intelligent ‘buddy’ that could subtly remind and motivate you throughout the day you would listen to it and be healthier. He tested it by being just that buddy.

IT WORKED

At the most basic level, it was working. Each of us began to look forward to the positive little nudges in the right direction. This is when the questions started to appear, what if ‘it’ knew I had played football last night? Why would I get the same stretch if I drove to work that I get if I walked in? I wish I could feedback to it that I had completed the task. From this initial pretotype, to the immediate and effortless builds we knew there was the nugget of an idea there. We were going to back it.

IT’S ALL ADVERTISING

We began working with Sam on the concept and the proposition, we brought our advertising strategy background. By doing this, we broke it down that in essence Sam/WELBOT was attempting to ‘sell’ a stretch or action to the user up to eight times a day, every working day. He needed to acknowledge the user’s motivation to ‘buy’. And buy a lot. How do you motivate that person to do what you want? Buy the beer. Do the stretch. Same thing really. Motivate someone to do something.

MR MOTIVATOR

We concluded with him that it was entirely plausible that every single person reading the message would be motivated in slightly different ways, some are motivated by competition? fear? success? by beating the person that sits beside you or your best friend who lives at the other side of the world? Are you motivated to feel better or less worse? So could our product motivate you in the way that was best suited to you? and even the same person could have fluctuations in what motivates them based upon the time of day or time of year. A burger is very tempting after a run but less tempting on the first healthy day of a new year. People’s motivation ebbs and flows all the time.

THEN WHAT

From this early incubation, Studio Something then got properly behind WELBOT to enable it and Sam the chance to grow and flourish. We invested in the company from the start and helped it set up in its infancy as well as working with its management team on the strategy and tone of the company. For Studio Something it became the realisation of a belief, that we could back smart people with good ideas and help them with our skillset to start businesses.

WELL WELL WELBOT

What started as a pretotype in a WhatsApp group for 6 of us, quickly morphed into a chrome plug-in then to a janky little desktop app tested by 50 people has now become a fully fledged business with seed funding, a team of 7, the academic backing of some of the countries leading specialists in behavioural psychology and a BETA version of the product being rolled out into large organisations with high numbers of desk-bound staff.

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