Turning pints into pixels

While working on our Wellpark series (‘a fictional town designed to sell you beer’) for Tennent’s Lager we wondered if there was a way to bring the series into the real world. Then we wondered if we could do this in a fun way which could help increase sales of Tennent’s Lager directly.

So we came up with the idea of creating bespoke beer-powered arcade machines. We wrote, animated and designed the games and machines - which were all based on Scottish pastimes and incorporated the Wellpark characters and style. Creating a fictional game company called Kenji Games which was from our fictional town of Wellpark. You following this?