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Instagram is a tough place to be if you are having a shite day, from the outside looking in it can seem like everyone's life is better than yours. We know that this isn't true but if you are suffering from mental health that might not be any solace or even something you let yourself think about.


To counter this we wanted to start a campaign, #myunfilteredlife that encouraged users to share a photo that shows their real life, not the filtered, self-edited perfect version of their life.


To champion the down days as much as the up days.


With zero media spend we increased See Me's following to 3000 followers in a month and, more importantly, gave 1200 people the confidence to share some of their most personal and honest stories of mental health.


The hashtag is still to this day used regularly as a way for people to be honest about how they feel on social media.