SEE ME - IT'S OKAY TO
Following the success of ‘The Power of Okay’ See Me approached us to come up with a campaign for a younger audience to let them it’s okay to feel certain a way and mental health is something to talk about. For this we teamed up with the incredibly talented Dan Castro to create a short animation aimed at talking to a younger audience.
We called the campaign ‘It’s Okay To’.
First and foremost we wanted to tell young people that it’s okay to not feel okay. It’s part of being you and that’s okay! The animation route allowed us to talk about something that could be scary and daunting for a young adult to experience without making it mundane. The clean version of the video has been viewed over 96k times on youtube and coupled with the original that figure is over 100k.
We also helped to make a bespoke site for See Me where young people could finish the sentence ‘It’s okay to…’ in any way they felt fit. It’s okay to...be sad, it’s okay to...be worried, it’s okay to...whatever they felt it was okay to feel! The engagement on the site was great and hundreds of people shared their opinions on what it was okay to feel!