JAMES MORRISON VS THE MUSIC INDUSTRY

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Everyone knows what to expect from James Morrison. He’s the good guy that makes nice music your mum likes. To help James launch his new album after a four-year break from the music industry, Island Records approached us to create a series of videos that reminded the public who he was and that also showed that James had a sense

of humour.

 

We created a mockumentary about a day in the life of James as he dealt with the things

that record labels now expected of their artists. The trials, the tribulations and the constant

search for a retweet.