INNIS & GUNN - KINDRED SPIRITS
SCOTLAND. IRELAND. WHISKEY. BEER. MUSIC.
Kindred Sessions had it all. Asked to create a Celtic connection by Innis & Gunn following their collaboration with Tullamore D.E.W Irish Whiskey, we concocted a plan to bring together fantastic musicians from each country, and reimagine a traditional Scottish folk song. The chosen men were Scott Hutchison, frontman of Frightened Rabbit, and Ash drummer Rick McMurray. We filmed them in amazing space in Leith, showcasing the beauty that can be created when the best of Scotland & Ireland come together in unison. The guys were recorded in session surrounded by Innis & Gunn’s newest stout, Kindred Spirits, and we set about a quick turnaround edit to be used on the social feeds of both companies in the lead up to St. Patrick’s Day.
Given the short space of time we are delighted with how it turned out and the reception it got - not just in both countries but also in Tullamore’s main market of the USA. Scott and Rick were total gentlemen and the complete pro’s in producing this piece of work which left ourselves and the clients very happy with the finished product.